Hi, I’m Shay 👋

Welcome to my newsletter Doing the Business.

I will use this space to write about my journey from a lifestyle business to creating a digital marketing agency from the ground up.

If you want to start a business or build your own agency, this newsletter is for you. I’ll share personal insights, experiences, practical tips, and strategies for building a digital agency each week.

This newsletter also serves as an exercise in accountability. Follow along! I’m committed to sharing my journey with you, and I hope you find inspiration and motivation in my story.

Please join me and subscribe for free today!

How do I pronounce your name? 😳

According to myth and legend, Séalan is pronounced "SHAY-lan" in Irish Gaelic, with the stress on the first syllable "SHAY". The first syllable, "Séa", rhymes with "day", and the second syllable "plan", is pronounced like "LAN" in "land". To confuse things, I often mispronounce it myself, so feel free to call me Shay.

Who are you? 🤔

I am the Founder and Managing Director at Patch Digital, a London-based digital agency focused on accelerating digital commerce through cultivating and delivering innovative solutions.

I’ve spent over 15 years in the digital agency world. I’ve worn many hats but primarily held a technical leadership role, completing large-scale, complex, high-profile digital projects. Most of my work has been within the arts and live entertainment industry.

How often will you post? ✍️

All subscribers will receive a new post every week.

I will take a break now and again, so be sure to check out my Substack Notes!

Let’s connect. 🤝

Feel free to connect on LinkedIn or we can follow one another on Twitter!

Subscribers can email me at sealan@substack.com.

Where to start?



The Cybernetic Agency

Journey Logs


Subscribe to Doing the Business

From lifestyle business to doing the business. Join me on my mission to build a digital agency, sharing my thoughts on entrepreneurship, innovation, web development and more! 🚀


Chief Problem Solver at patch.digital